T-Mobile is expected to announce its new “uncarrier” strategy at a press event in New York tomorrow. Of course, various leaks and information from trusted insider sources means that we know exactly what to expect during the announcement as far as the new no-contract plans are concerned. The wireless plans are now live on the T-Mobile website, and I must say, the company has definitely stuck to its latest mantra of “choosing a wireless plan has never been easier.”
It’s very simple. $50 a month gets you unlimited talk and text, along with 500MB of data which includes the Smartphone Mobile Hotspot feature, which lets you share your phone’s data connection with up to 5 Wi-Fi-enabled devices. Additional high-speed data costs $10 for every 2GB, going up to a maximum of 12GB, which will cost you $110. After crossing the limit, you will still have data access at 2G speeds. If the hotspot feature is something you don’t use or are okay without, just $70 per month will include unlimited nationwide “4G.” T-Mobile is calling it’s high-speed data network 4G, but is currently an upgraded HSPA+ network, with the company’s 4G LTE network expected to go live in select cities tomorrow.
We expect the company to also announce pricing details of it’s new lineup of devices, which will include the Blackberry Z10, the HTC One, and the Samsung Galaxy S4. It’ll be interesting to see whether T-Mobile can get the pricing right, or right enough to convince consumers to leave behind the highly-subsidized device prices offered by its competitors. Of course, the same highly-subsidized rates come with a 2 year contractual commitment, the lack of which is T-Mobile’s biggest selling point with its latest strategy.
Stay tuned as we find out more during the official unveiling of T-Mobile’s “uncarrier” strategy tomorrow!
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